For Digital Transformation in any organisation, it is imperative that the existing process and systems are made more efficient to be effective in creating value for your customers
As being digitally enabled means that the organization and the customers/ consumers of the organization products or services are brought closer which not only helps the company to understand the buyer needs proactively but also it helps to interact with new buyers. With the understanding the organization then strives to meet the expectations of the buyers. Digital transformation hence help organizations meet the current customers expectations but also ensure acquisition of new customer and hence opening up new business opportunities.
It is the improved customer experience which helps organizations in retaining customers and also open up new opportunities that organizations are investing in digital transformation.
Digital transformation brings in holistic improvement of the businesses thereby not only in terms of retention and acquisition of customers but also enabling the organization to be future ready.
Most of the companies are already taking steps and implementing complex digital transformation strategies to ensure improvement in customer experiences.
As mentioned earlier, digital transformation in an organization brings about a holistic change within the organization. It essentially improves customer experiences, but also enable an organization experience tremendous improvements in employee engagement and overall company/ employee productivity.
Digital transformation is about using technology to overall improve the business models in turn bringing about developing business revenue streams and also improving overall productivity by avoiding ot reducing disruptions.
Ways to improve your workforce performance and ROI
1. Streamline processes and systems
Digital Transformation is not only about taking your data into the Cloud, but to change and optimize your systems and processes. It is to ensure that they are compatible and flexible enough to deliver reliable business insights, and position your business for future success.
The whole transformation process should involve employees in the change management process, ensuring the employees who convert and integrate new digital methods and processes to existing working practices, helping bridge the traditional and digital parts of your business, to support the organization’s digital transformation.
Engage technical innovation managers with profound experience developing advanced solutions to support transformation.
2. Set up self-service portals
The whole process of digital transformation should follow the basic change management process, wherein the employees or verticals involved should own the processes and systems being developed. One of the best practices is to deploy self-serve digital technologies that all the stakeholders including employees, business partners can use and based on these can suggest improvements which not only embeds the changes but also the buy-in of the end users of these systems. The process can be kicked off by starting with a small function and taking it to digital. Once the other functions realise the success of the initiative and based on the trust hence gained through a successful digital initiative, Organization can go on with much large and organization wide changes or digital transformation projects.
3. Leverage digital technologies and solutions
To bring in transformation, it’s a good practice to utilize the digital technologies and digital platforms to transform business processes and systems e.g, training employees to work on new software platforms designed to help product launches happen more quickly.
The digital transformation uses artificial intelligence, automation, hybrid clouds, and other digital technologies to harness data and enable more intelligent workflows, quicker, more informed decisions, and real-time responses to market disruptions.
4. Harness real-time data
The biggest benefit of Digital transformation is that it helps in collection of reliable data. The data can then be centralized for data storage, and can be used for taking business decisions through different tools for data analysis and insights.
The data can be for getting actionable steps for e.g. revenue generation, proactive and predictive machine maintenance, machine productivity, cost reduction, new product development etc.
The organizations can integrate the powerful digital tools including AI and ML to automate the processes and also enhance the decision making process for the employees.
5. Ensure employee collaboration
With the centralization of data, and relevant tools along with strategies can really help improving the customer satisfaction. Some of the examples of improving customer satisfaction are the use of automated chat process, which fetches the relevant data and helps executives respond to customer enquiries proactively; secondly, the digital tools help employees communicate across departments, continuous data flows within the organization seamlessly, ensuring a smooth phase-to-phase customer lifecycles – this makes the overall process more efficient and help save time, money, and resources.
It is of paramount importance that the teams are well aware of the overall mission, create buy-in of the whole change process by empowering the teams in the workplace transformation, and most importantly having a properly designed implementation and roll-out program helps improve employees’ commitment and ensure the success of the digital transformation program.
Organizations realize overall increased revenues, cost savings and increased profitability from better data capture to improved customer experiences. A data driven corporate culture only helps drive significant changes in costs and revenues for the organisation.
Employees and leadership can enhance their best practices by improving visibility across various aspects of a company and boosting revenues by pattern recognition, assessing trends, and capitalizing on data-driven opportunities.
6. Improve operational efficiency
Executives said that improving operational effectiveness (40%), faster time-to-market (36%), and being able to deliver on customers’ expectations (35%) are among the main benefits of digital transformation.
One of the most critical improvements that digital transformation brings is improving the operational efficiency. The data availability helps with predictive maintenance which can help reduce breakdown of machines, the proactive management of effectiveness of machines can help reduce rejections and improve productivity of machines. These are simple examples of direct improvements in operational efficiency through digital transformation.
Your employees will improve their performance by digitizing your company operations, streamlining your workflows, and improving information flows throughout the company.
The digital transformation involves changing the overall business processes and systems from the designed to manufacture and sell products to a data driven organization flexible enough to respond to market needs and changes proactively.